BREAKING NEWS: In Historic Triumph, Tourism Workers Defeat CEOs’ Multi-Million Dollar Campaign to Overturn Olympic Wage, Law to Go into Effect
Los Angeles, CA: On Tuesday, over a hundred hotel room attendants, cooks, dishwashers, server, airline catering workers and airport workers plan to rally outside Los Angeles City Hall and celebrate the Olympic wage going into effect after the Los Angeles City Clerk announced the deceitful multi-million dollar referendum campaign funded by Delta, United and American Hotel and Lodging Association failed to qualify. Delta is a founding sponsor of the 2028 Olympics and Paralympics.
The Defend The Wage LA Coalition, comprised of UNITE HERE Local 11, SEIU-United Service Workers West (USWW), and Los Angeles Alliance for a New Economy (LAANE), released the following statement:
“Tourism workers demand airlines and hotels Pay Up Now! In a historic victory over some of the world’s largest corporations who spent over $3 million in a campaign that deceived Angelenos, workers mobilized and defeated the CEOs’ campaign to lower wages. The Olympic Wage must be implemented immediately. After years of speaking up at City Council meetings, protesting at City Hall and LAX, and even fasting for three days before a Council vote, workers have yet again triumphed over corporate interests. Elected officials must do right by the workers who will make mega-events like the 2026 World Cup and the 2028 Olympics happen and stand strong against corporations who seek to undermine workers and Angelenos who have again supported raising wages.”
The announcement comes after a full signature count by the Los Angeles County Registrar found that the referendum campaign did not meet the qualifications to be placed on the ballot.
During the signature-gathering process, the campaign funded by airlines and hotels were accused of misleading voters by claiming the referendum petition would increase wages, when it would actually overturn a recently-enacted minimum wage increase. Authorities were presented with extensive documentation of these and other deceptive practices. In some cases, signature gatherers were themselves deceived by the initiative organizers into believing the petition was to raise the minimum wage.
Additionally, volunteers accused signature gatherers of violence against canvassers seeking to educate the public about the actual impact of the referendum and to keep the Olympic Wage intact. The referendum signature gatherers even set up shop in Skid Row, allegedly paying cash to unhoused people to register to vote and sign the referendum petition. A record of more than 120,000 Angelenos submitted forms to revoke their signatures on the referendum petition when they learned the petition would actually upend the Olympic Wage.
On Friday September 5th in Long Beach the Olympic wage for convention and airport workers went into effect, bringing their wages up to $25 immediately and to $29.50 by the Olympic and Paralympic Games in 2028.
Winning the Olympic wage was the first step towards building a more equitable Games that benefits working people. UNITE HERE Local 11, which leads the Fair Games coalition with LAANE and another 60 plus organizations, last month launched a vision calling on LA 28, IOC, corporate CEOs, and elected leaders for a New Deal for Our Future. The new deal would include union jobs and living wages, funding for 50,000 units of housing for working families, a ban on airbnb style short-term rentals to protect our homes, and safe and dignified treatment of immigrant communities.



Los Angeles, CA: Hundreds of hospitality workers, teachers, grocery store workers, housing groups and other allies gathered at the gates of the Los Angeles Memorial Coliseum, the site of the opening ceremonies of the 2028 Olympic and Paralympic Games, the Fair Games Coalition will launch a campaign for a New Deal for our Future to ensure the games benefit working families. The Fair Games Coalition of more than 60 organizations including unions such as UNITE HERE Local 11, UTLA, NUHW, UFCW Local 770, United Farm Workers, and community groups including LAANE, Clergy and Laity United for Economic Justice, Immaculate Heart Community, KIWA, ACCE, and more demand that t
Today the coalition called on LA28 and corporations to invest in a New Deal for Our Future—or face the possibility of massive protests and strikes on the opening day of the 2028 Olympics.
Kurt Petersen, co-president of UNITE HERE Local 11 said, “The Games are not fleeting spectacles. They shape politics, the economy, and policing for decades. We believe the Games present a once-in-a-generation opportunity to transform our city. Teachers. Grocery clerks. Room attendants. Athletes. Cooks. Servers. Engineers. Farmworkers. Renters. Faith communities – we make this city run! And we are standing as one. We know how to fight. And we know how to win. So hear us now. If LA28 and the corporations that will profit from the Games refuse to change course, we will take this fight to the streets – and to the Games. Because these Games will either lift up our city — or we will shut them down!”
The campaign launch came amid growing concerns over the Games. Over the last several months, Delta Airlines – a founding sponsor of LA28 – joined the American Hotel and Lodging Association in funding a misleading referendum campaign to try to overturn the recently enacted $30 an hour Olympic Wage for tourism workers. The Olympic Wage law–which, remarkably, has been attacked by the Olympics own leading sponsor–now stands as the only major legacy effort for the Games. Among other shortcomings in plans for the Games, Wasserman abandoned promises to build an Olympic Village that would transition to affordable housing, as was done in Paris. Airbnb, another Olympics corporate sponsor, was recently revealed as the backer for a misleading “
Graciela Gomez, a housekeeper at Hotel June and member of UNITE HERE Local 11 said, “As a mother to a 44 year old adult son with schizophrenia, it is increasingly difficult for me to make ends meet and stay housed in Inglewood. I have seen how companies like Airbnb have tried to take over our city. As part of the Fair Games we demand a ban on airbnb and other short term rentals. Inglewood is not for sale!”
Victor Sanchez, Executive Director of LAANE, “Today, we launched a bold vision for the 2028 Games: Join us. Let’s fight for our future. Let’s fight for our democracy. Together, we can hold LA28 and the IOC accountable. Let’s beat back the extractive cash grab for billionaires and let’s win material benefits and protections for working Angelenos.”






On May 14, following more than two years of deliberations, the Los Angeles City Council enacted, by a 12-3 margin, an ordinance to increase the wages and health benefits provided to hotel and airport workers in the City of Los Angeles. The “L.A. Alliance for Tourism, Jobs and Progress” launched an effort to overturn the minimum wage increase through a referendum. This Alliance has until June 30 to gather at least 92,998 valid signatures from registered voters in Los Angeles to qualify the measure for the June 2026 ballot.




















