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Two hotel workers stand 10 feet apart to display a large red vinyl banner with the SHAMEBridge logo

PRESS RELEASE: As UNITE HERE Local 11 Launches “Shamebridge” Boycott, Aimbridge Hospitality Loses Second Operating Agreement at LA Hotel

DoubleTree San Pedro follows Le Merigot’s lead and parts ways with Aimbridge

Los Angeles: On the first day of the American Lodging and Investment Summit, UNITE HERE Local 11 members announced a boycott of Aimbridge Hospitality, the largest third-party hotel operator in the world, until the company agrees to sign a fair contract at its union properties in Southern California.

During the same week, on January 25, the Union received notification from the ownership of the DoubleTree property in San Pedro that effective February 19, Remington Hospitality would become the operator at the hotel. This follows Aimbridge’s loss of an operator role at another major hotel in the area–the Le Merigot Santa Monica–last August.

Dubbed “Shamebridge” by its employees, Aimbridge has been embroiled in controversy since the beginning of the Southern California hotel strike. Among other developments, last October, housekeepers at the San Pedro DoubleTree – the same hotel that has just terminated its agreement with Aimbridge – filed a class-action lawsuit against a subsidiary of the operator alleging violations of panic buttons and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance.

Two activists stand on a downtown Los Angeles sidewalk holding a 10-foot wide red banner with the coinage "SHAMEBridge" printed on it

Aimbridge’s business model and practices have also drawn critical attention. Following private equity firm Advent International’s 2019 acquisition of Aimbridge, industry analysts and credit ratings agencies have expressed concerns about C-suite turnover, overly-aggressive growth and credit. In November 2023, Baron Ah Moo, U.S. managing director for PKF Hospitality Group suggested, “There is pressure on the third-party management fee model from all sides (brands, competition in the space, and the market economy) and Aimbridge, with an eye on a liquidity event (public sale/IPO), may have overextended itself to spur that aggressive growth.” Hotel Investment Today further reported that “[t]here have also been rumblings about weaker performance at Aimbridge as it focused on growth, as well as owners looking for smaller, third-party firms to get more individual attention from their operator. With rumors like that swirling, change is not an unexpected outcome.”

“Shamebridge”: Hotel Workers Launch Boycott of Aimbridge Hospitality

UNITE HERE Local 11 members announced a boycott of Aimbridge Hospitality, the largest third-party hotel operator in the world, until the company agrees to sign a fair contract at all of its union properties. The boycott calls for tourists and visitors to choose alternatives for any travel and events at the following properties:

DoubleTree by Hilton Hotel Los Angeles Downtown
DoubleTree by Hilton Hotel San Pedro – Port of Los Angeles
Courtyard by Marriott Santa Monica
Hampton Inn & Suites Santa Monica
Hilton Pasadena
Hyatt Regency LAX
Holiday Inn Los Angeles – LAX Airport
Sheraton Park Hotel Anaheim
Blackstone-owned Aloft El Segundo
Blackstone-owned Fairfield El Segundo

In addition to launching the “Shamebridge” boycott, workers at Aimbridge-operated hotels will also hold actions at the Doubletree DTLA on Monday, plan to strike at the Sheraton Park in Anaheim during the National Association of Music Merchants conference, and do “occupy” actions next week unless agreements are reached.

The boycott and escalated actions at Aimbridge-operated hotels follow 29 tentative contract agreements reached across Los Angeles and Orange County between hotels and their workers. Aimbridge Hospitality has failed to meet the hotel contract standard, leading to what has become protracted labor disputes at the listed properties.

“Aimbridge Hospitality has not only refused to listen to its workers, but it has met them with contempt and greed,” said Kurt Petersen, co-president of UNITE HERE Local 11. “By boycotting Aimbridge properties, travelers and tourists to Southern California have an opportunity to stand against corporate injustice and support workers who are fighting for a dignified way of life.”

Maria Gurola, a cook at the Doubletree San Pedro, expressed indignation with Aimbridge’s failure to sign a new contract. “I’ve worked at the Doubletree San Pedro for 11 years, and I still struggle to pay my bills. We need Aimbridge to show us the respect we deserve and agree to a contract that lets us live in the city we work in.”

Also, as local hotels prepare to host thousands of guests for the annual NAMM show at the Anaheim Convention Center, workers at the Aimbridge-operated Sheraton Park Hotel in Anaheim are prepared to strike if the hotel does not sign a tentative agreement by the time the conference begins on January 25.

“We’ve been fighting for a contract since July,” says housekeeper Maria Luisa Posada, who has worked at the Sheraton Park Anaheim for over 40 years. “With the NAMM show coming, Aimbridge leaves us with no choice but to go out on strike.”

Aimbridge has been embroiled in controversy since the beginning of the Southern California hotel strike. Among other developments, last October, housekeepers at the San Pedro DoubleTree filed a class-action lawsuit against a subsidiary of the operator, alleging violations of panic buttons and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance.

The union has also filed federal unfair labor practice charges against Aimbridge at two hotel properties alleging that managers unlawfully interfered with the rights of employees to engage in union or other protected activity. The charges are pending investigation by the National Labor Relations Board. Meanwhile, the California Labor Commissioner and Los Angeles District Attorney George Gascon are investigating allegations of the exploitation of unhoused migrant workers at Aimbridge properties.

Fairmont Miramar Reaches Historic Union Agreement; Strikes Continue at other Santa Monica Hotels

Santa Monica: After six months of strikes and picket lines, the Fairmont Miramar Hotel & Bungalows is the latest hotel to sign a tentative agreement with UNITE HERE Local 11.

With this latest announcement, a total of 25 Southern California hotels have now signed tentative agreements with the union.

“We’re excited and proud to have reached an agreement at our hotel,” says Fairmont Miramar worker Liliana Hernandez, who has been a housekeeper at the hotel for eleven years. “The last six months were challenging for us, but I am so grateful that the whole union stood behind me and my coworkers, and I’m proud of the leadership and solidarity. We hope other Santa Monica hotels follow the example of the Fairmont. Sí se puede.”

Once the contract is ratified, Fairmont Miramar workers will enjoy the standard achieved in the previous tentative agreements, including:

  • Unprecedented wage increases that keep pace with the soaring cost of housing
  • Affordable, excellent family healthcare
  • Humane workloads and safe staffing
  • Improved pension increases so that workers can retire with dignity
  • Language improvements, including Equal Justice language that, among other things, will help to provide access to union jobs for formerly incarcerated individuals and unprecedented protections for immigrant workers.

“We applaud the Fairmont Miramar for signing this historic agreement,” said UNITE HERE Local 11 co-president, Kurt Petersen. “This victory once again demonstrates our members’ indomitable spirit and sends an unambiguous message to the remaining hotels that we will not stop fighting until we have won a living wage at all hotels.”

Other hotels operated by Aimbridge Hospitality, such as the Hilton Pasadena, Blackstone-owned Aloft and Fairfield El Segundo, and Ensemble-operated Hotel Maya and Hyatt Place Pasadena, continue to refuse to meet the new hotel contract standard. Dozens of workers at the Hilton Pasadena and Hyatt Place Pasadena walked out on the eve of the Rose Parade.

4 More! InterContinental DTLA, Hotel Indigo DTLA, Sheraton Gateway, E Central Sign Historic Agreements with UNITE HERE Local 11

Next strike wave targets Rose Bowl as pressure builds for Aimbridge Hospitality-operated hotels and Ensemble-operated Hotel Maya

Los Angeles: On the heels of last week’s streak of 9 Marriotts and 1 more Hilton hotel agreeing to a standard setting contract, the InterContinental Downtown Los Angeles, Hotel Indigo DTLA, E-Central DTLA and the Sheraton Gateway LAX are now the latest to sign tentative agreements with UNITE HERE Local 11.

With this latest announcement, a total of 24 Southern California hotels have now signed agreements with UNITE HERE Local 11.

Diana Sanchez, housekeeping supervisor at the InterContinental Downtown Los Angeles, said, “We had a party in the cafeteria this morning. We are stronger today than when we first went out on strike. But we also know that this fight is not over until all hotel workers win this historic agreement.”

Once the contract is ratified, the workers at the properties will enjoy the standard achieved in the previous tentative agreements, including:

  • Unprecedented wage increases that keep pace with the soaring cost of housing
  • Affordable, excellent family healthcare
  • Humane workloads and safe staffing
  • Improved pension increases so that workers can retire with dignity
  • Language improvements, including Equal Justice language that, among other things, will help to provide access to union jobs for formerly incarcerated individuals and unprecedented protections for immigrant workers.

“We applaud the 24 hotels that have reached settlements. But we are disgusted with greedy private equity hotel owners like Aimbridge and Blackstone that are focused on profits rather than the welfare of their workers and the reputation of our city,”said Kurt Petersen, co-president of UNITE HERE Local 11. “If they want to prolong this dispute, we have no choice but to strike during the Rose Bowl festivities.”

Other hotels operated by Aimbridge Hospitality like Hilton Pasadena, and Ensemble-operated Hotel Maya and Hyatt Place Pasadena continue to refuse to meet the new hotel contract standard. Pasadena is home to the Rose Bowl and Rose Parade, which take place on January 1, 2024. The escalating labor dispute will impact guests during these events if an agreement is not reached before then.

BREAKING NEWS: Major Breakthrough! Nine Marriott Hotels and One More Hilton Sign Agreements, Doubling Total to Twenty in Less than A Week

Los Angeles: More than 1700 housekeepers, cooks, dishwashers, servers, and front desk workers at nine Marriott hotels – Irvine Marriott, W Hotel Westwood, SLS Beverly Hills, Westin LAX, Sheraton Grand DTLA, JW Marriott LA Live, Ritz-Carlton LA Live, Courtyard Marriott DTLA, and Residence Inn DTLA – and Hilton Irvine are the latest to sign tentative agreements. The W Hollywood is the lone Marriott not included because of outstanding contract issues there.

Brenda Mendoza, a uniform attendant at the JW Marriott LA Live said, “I am incredibly proud that my coworkers and I fought for this life-changing contract. Our hard work and dedication to each other paid off.”

Once the contract is ratified, the workers at the nine Marriott hotels and the Hilton Irvine will enjoy the same standard achieved in the previous tentative agreements, including:

  • Unprecedented wage increases that keep pace with the soaring cost of housing
  • Affordable, excellent family healthcare
  • Humane workloads and safe staffing
  • Improved pension increases so that workers can retire with dignity
  • Language improvements, including historic Equal Justice language that, among other things, will help to provide access to union jobs for formerly incarcerated individuals and unprecedented protections for immigrant workers.

With this latest announcement, a total of twenty Southern California hotels have now signed agreements with UNITE HERE Local 11. While Marriott and some Hilton hotels have led the way, other operators like Aimbridge Hospitality continue to refuse to meet the new hotel contract standard. In response, workers at the Aimbridge-operated Sheraton Park walked out on strike Wednesday, and several others could follow as early as this weekend.

“If the world’s largest hotel companies, Marriott and Hilton, agreed to raise the standard for hotel workers, what makes other hoteliers such as the Maya in Long Beach or Aimbridge Hospitality think their workers will accept anything less? Our members are more determined today to win a living wage than the first day of this historic strike. Nothing will stop them,” said Kurt Petersen, co-president of UNITE HERE Local 11.

BREAKING NEWS: UNITE HERE Local 11 and the Beverly Hilton Reach Agreement

Beverly Hills: Hundreds of housekeepers, cooks, dishwashers, servers, and front desk workers at the Beverly Hilton have reached a tentative agreement after a months’ long labor dispute. The hotel and union are pleased to announce their deal just before what promises to be an especially celebratory awards season on the heels of the actors’ and writers’ own labor disputes.

“This new contract will allow me to spend more time with my kids, and retire with dignity.  I am proud of all my coworkers for sticking together, and we will make sure our sisters and brothers in other Beverly Hills hotels get the same,” said Ana Cortez, housekeeper at the Beverly Hilton.

Once the contract is ratified, the workers at Beverly Hilton will secure:

  • Unprecedented wage increases that keep pace with the soaring cost of housing
  • Affordable, excellent family healthcare
  • Humane workloads and safe staffing
  • Improved pension increases so that workers can retire with dignity
  • Numerous improvements, including historic Equal Justice language that, among other things, will help to provide access to union jobs for formerly incarcerated individuals and unprecedented protections for immigrant workers.

The Beverly Hilton is the first hotel in Beverly Hills and the 6th overall to reach a tentative agreement.

“Hotel workers at the Beverly Hilton are eager to kick off the awards season now that Hollywood is back in full swing because they have a contract with a living wage,” said Kurt Petersen, co-president of UNITE HERE Local 11. “The Beverly Hilton is a leader in Beverly Hills, and we challenge the Fairmont Century Plaza and Beverly Wilshire to quickly follow suit.”

Joint Statement from Beverly Hilton and UNITE HERE Local 11

UNITE HERE Local 11 and the Beverly Hilton are pleased to announce that we have reached a tentative agreement. Together, the iconic Beverly Hilton and its employees set the stage for the awards season, and we are delighted to be able to do so once again.

Hotel Workers Stage “Occupy” Action at Sheraton Gateway and Four Points Sheraton LAX

Los Angeles—As the Christmas Holiday approaches, hundreds of room attendants, cooks, dishwashers, and community allies will occupy the Sheraton Gateway Los Angeles and Four Points Sheraton by LAX . The action will run day and night, as participants plan to camp on sidewalks overnight in order to demand wage increases that accommodate the skyrocketing cost of living in Los Angeles.

Workers across Los Angeles hotels have been in an ongoing labor dispute with hotel employers since July, fighting for better wages and working conditions in what has become the largest hotel worker strike in modern history. The workers’ primary contract goals include wage increases to keep pace with the soaring cost of housing in Los Angeles, quality and affordable health insurance, a pension to retire with dignity, and humane workloads.

Workers’ wages at Century Blvd hotels are significantly lower than those at hotels in Downtown LA. Moreover, Four Points by Sheraton LAX was one of the hotels involved in the recent scandal of migrant exploitation, in which unhoused refugees have alleged that they were exploited while working as replacement workers during recent hotel strikes. District Attorney George Gascon announced in October that his office, working jointly with the California Labor Commissioner, would be conducting a joint investigation.

Los Angeles will be the first city in modern history to host back-to-back the FIFA World Cup in 2026 and the Olympics in 2028. In recent decades, in country after country, mega events of this sort have left local governments indebted for years and have permanently displaced millions of poor residents. UNITE HERE Local 11 is calling on the industry and political leadership to use the events to create family sustaining jobs and help solve the housing crisis.

PRESS RELEASE: UNITE HERE Local 11 Files Federal Labor Charge Against Holiday Inn LAX, Alleging that Manager Unlawfully Prohibited Unhoused Refugee From Talking About Their Labor Conditions

Los Angeles, Calif. – After District Attorney George Gascon and the California Labor Commissioner announced a joint investigation into the alleged exploitation of unhoused refugees by hotels across Los Angeles County, UNITE HERE Local 11 has filed a federal unfair labor practice charge alleging that a Holiday Inn LAX manager warned the same unhoused workers not to tell anyone about their pay or other working conditions.

The charge follows the publication of an in-depth article by the Los Angeles Times reporting that several prominent hotels, or agencies acting on their behalf, had brought in unhoused refugees from Venezuela and Colombia to replace their own workers during recent strikes. The article reported that the Los Angeles district attorney was concerned about “potential wage theft and violations of child labor law.” The article also featured interviews and photographs of several of these unhoused workers.

The Los Angeles Times reported that “one migrant worker, a 17-year-old student at Belmont High School who requested anonymity, said he skipped two days of school to clean rooms at the Holiday Inn LAX.” The article stated: “He and his mother, who secured work as a housekeeper at the Holiday Inn, received payment via banking app Zelle from an agency called Arya Staffing Services Inc. Aimbridge Hospitality did not respond to questions about whether staffing agencies it used had secured appropriate permits to employ minors.”

On October 25, 2023, just two days after this article was published, the same agency or agencies brought in workers from the same Skid Row shelter to work at Holiday Inn LAX. As the labor charge alleges, when the agency workers arrived at the hotel, a high-level manager greeted them and immediately warned them not to talk to anyone who was asking about their working conditions. The labor charge, which is pending investigation, alleges that this constituted an implied threat in violation of federal labor law and an unlawful prohibition against workers’ exercise of federally protected rights.

“We know that it is not easy for anyone to speak out about their working conditions–but it is even more difficult for recent migrants fleeing difficult situations who depend on these precarious jobs for their and their families’ survival,” said Ada Briceno, co-president of Local 11. “These workers showed unbelievable bravery when they chose to speak publicly about what they experienced working in hotels. We want all immigrant workers to know that it is their right to be paid and treated fairly, and it is their right to speak out when they are not.”

The Holiday Inn LAX is operated by Aimbridge Hospitality, a subsidiary of Advent International. Workers at a dozen Aimbridge-operated hotels in Southern California have walked out on strike in recent months. The workers are demanding living wages that will allow them to live in the communities where they work. Workers at one of these Aimbridge-operated properties, the San Pedro Doubletree hotel, have also filed a class action lawsuit alleging that their employer failed to provide statutorily required protections against sexual assault.